The 3 year partnership positions Shimano as the platinum partner for Blue Derby over the next 3 years including naming rights sponsor for the Australian Mountain Biking Festival to be held in Derby (date to be confirmed).
Tim Watson, General Manager of Dorset Council was delighted to announce Blue Derby’s new platinum partner “We are ecstatic to form a partnership with the global leader in the cycling industry, Shimano are synonymous with premium quality, reliability and innovation which is exactly what Blue Derby stands for. Even during our early discussions it was clear both organisations had the same passion and ethos towards mountain biking” Watson said
“We have huge plans for the Blue Derby brand and securing a partner of Shimano’s pedigree will enable a greater global reach for Derby and Tasmania” Watson said.
Toby Shingleton, Shimano’s Brand Manager was looking to bring on a long term partner that was embedded into the community “Derby is one of the true mountain biking towns globally, the community appreciates the value of mountain biking and understand what it takes to provide exceptional experiences, it was an obvious fit for us” Shingleton said.